Tag Archives: Selena Roberts

Dove commercial creates controversy

Selena Roberts | Staff Writer

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Courtesy of Selena Roberts

Dove is known to be an inclusive brand featuring women of different sizes and races in the brand’s advertisements.

Recently, Dove faced controversy due to a commercial featuring an African American model wearing a brown T-shirt who took her shirt off, revealing a white woman wearing a beige shirt. Some people took offense to the ad, saying that it was insensitive and racist. Dove ultimately took the commercial down due to the overwhelming amount of backlash.

This is not the first time Dove has been the center of controversy due to its choice in advertisement. Back in 2011, the brand was under scrutiny after it featured an ad that showed three women in front of an image of different types of skin textures. The white woman was in front of the image displaying soft skin, while the African American woman was standing in front of the picture that showed dry skin. In addition to that, Dove offended some customers again when it included a “normal to dark skin” label on one of its products.

There is a divide between the public’s perceptions of what Dove was trying to convey in its latest ad. Students on campus had mixed views about the promotion. Although the majority of the public seemed to be offended by Dove, others believed the message was taken out of context.

“I did not think that there was anything wrong with the ad,” said Dave Smith, a freshman MBA major from Connecticut. “I thought it was fine.”

Lisa Jenkins, a freshman biology major, said, “I thought that Dove should have known better and, ultimately, they just missed the mark,”

The model featured in the ad, Lola Ogunyemi, made a statement sharing her views on the negative reception the ad received.

“I don’t feel it was racist,” Ogunyemi said. “The screenshots that have taken the media by storm paint a slightly different picture.”

However, the model made it clear that she was not informed by Dove how the commercial would turn out.

“This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should not have happened,” the company said in a statement.

The controversy shed light on the ongoing issue that is seen by major companies and their lack of sensitivity.

Earlier this year, Pepsi was under scrutiny because of a commercial featuring Kendall Jenner. Critics claimed that Pepsi was imitating the Black Lives Matter movement and in a way de-escalating the seriousness of the campaign.

Shea Moisture was under fire for its choice of advertisement as well. The brand was accused of having a lack of representation of different hair types. Customers thought the company’s ad was straying from its core values.

 

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CoverGirl’s diverse makeover is pretty inspiring

Selena Roberts | Contributing Writer

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Courtesy of Selena Roberts

CoverGirl continues to enhance the diversity in its lineup of ambassadors. New additions
include actress Issa Rae and celebrity chef Ayesha Curry.

The cosmetics brand has made an effort to be more inclusive. Hampton University
students have taken notice.

“It is inspiring to see faces such as Issa and Ayesha as the face of the brand because they
are people who not only look like me, but they are people that I can relate to,” said Hannah Collins, a freshman chemical engineering major from Memphis.

This is not the first time CoverGirl has made news for including diversity in its brand.
Nura Afia, a beauty vlogger, was named an ambassador last year. She was the first woman to wear a hijab in a CoverGirl advertisement. In addition, Maye Musk became the oldest woman to be the face of the brand at age 69.

CoverGirl keeps evolving by adding new faces that inspire women everywhere to
welcome their individuality because that is what makes them beautiful.

Rae and Curry join other celebrities such as Katy Perry, Sofia Vergara, Zendaya and
Janelle Monae as faces of the brand.

Rae has evolved since her “Awkward Black Girl” days on YouTube. She is the author of
a New York Times bestseller, the producer of the hit show “Awkward” on HBO and now the new face of CoverGirl.

“I remember being an awkward black girl in high school, reading the pages of my
favorite magazines, casually flipping through CoverGirl ads,” Rae wrote on Instagram.

“Never in my life did I imagine I’d be one. I am so honored and so excited for what’s to come.” She added, “My character is ever-evolving, and makeup is a tool to help transform my persona.”

It has not been revealed if Rae will have her own makeup line. Still, it is an honor to be
named a CoverGirl ambassador.

Curry has been expanding her brand in the past year as well. She is the host of her own
cooking show, “Ayesha Homemade,” which airs on Food Network; a cookbook author; a
restaurant owner; and is set to release her line of cookware at Target in the upcoming month. In addition to making a brand for herself, she is the wife of NBA superstar Stephen Curry and mother to Riley, age 5, and Ryan, 2.

Ayesha Curry broke the news about CoverGirl via her Instagram account.

“I am so honored and thrilled to join the iconic women of the CoverGirl family and be a
part of a brand that empowers women to embrace their originality,” she said.

CoverGirl announced Curry would have her own line of makeup. She introduced a new
mascara, the Peacock Flare Mascara. The formula of the mascara allows lashes to appear as full as the feathers of a peacock. This product will be available in November.