TikTok: A game changer for social media influencers

JAMEL ROGERS- STAFF WRITER

TikTok is the new wave for future generations. The app helps publicize lots of media influencers, especially those specializing in comedy, singing and dancing.

According to a YouTube podcast titled 1422, a teen nicknamed Swag-BoyQ is a dancer and entertainer on the app. Claiming that TikTok has opened a lot of doors for him, he noted that he used to tease TikTok users on the app until his friend encouraged him to try it out.

The role of corporations in this outcome is to sell more of their products to new faces. Over the past few years, TikTok has gained more than 50 million users and played an integral role in creating large platforms for a lot of users such as SwagBoyQ.

TikTok has a vast amount of challenges, songs, dances and even original work put into each user’s timeline. The great thing about this app is that it’s free, and being an influencer on the platform leads to a lot of great exposure. Any influencer on the app can withstand a lot of marketing advertisement in their 60-second-or-longer video. The app is particularly popular with young users, but people of all ages can share their creativity with the world.

According to a CH Tech article, TikTok profits in the months of May,
June and July totaled up to $102.5 million. Considering this amount of revenue, TikTok affords all users the possibility of one day becoming influencers to reap immense social and economic benefits.

Jayla Daniels, senior psychology major from Houston, Texas, has a deep appreciation for TikTok.

“TikTok is a unique platform,” Daniels said. “I think the reason TikTok is so popular is because of the algorithm. Millions of people can see the same thing at the same time. The algorithm allows others to connect and exchange ideas faster than any other social media platform.

“I love the app, and I’m learning more about the world’s current events through a first-person perspective when people post. It’s like the news except that I can ask questions in the comment section, and I’ll receive a direct response.”

With the rise of new users, TikTok generated $88.1 million in August. The app has contributed tremendously to artists in genres like gospel, R&B, hip- hop and more. Famous YouTubers also utilize TikTok to expand their streams of income.

Users encourage anyone to try out the app to see new trending music and advertisements. There is also a live feature on the app where celebrities can connect with their fans anytime they want. In the coming years, you can expect to see even more revenue generated from TikTok as the app becomes increasingly popular.

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