Brandi Hutchinson | Contributing Writer
Shopping for makeup can one be of the most challenging experiences for women of color. For a while, shopping for makeup was a huge disappointment. Women of color often left the stores empty-handed, as it was such a struggle to find a store with the right shade. This is all simply due to the lack of a variety of shades for all skin tones.
Many of the top drugstore brands have begun providing a wider range of products, including shades to complement darker skin tones. On top of that, some of the most prominent women of color in pop culture are beginning to collaborate with brands in the beauty industry.
It is often said that any celebrity who loves makeup wants to be affiliated with the MAC makeup brand. MAC is the world’s leading professional makeup authority because of its expertise experience in artistry, individuality, community, trendsetting and social responsibility.
The company is also known for its outrageous collaborations with celebrities. Rihanna was the only celebrity to release three back-to-back seasonal collections: Summer, Fall and Holiday. Her famous shade “RiRi Woo” sold out within three hours of the first launch.
To help celebrate the release of her album, Pink Friday, Nicki Minaj personally designed a limited-edition lipstick and named it directly after her album. Empire’s “Cookie,” Taraji P. Henson, collaborated with MAC for her Viva Glam line of nude lip colors.
Makeup lovers and Aaliyah fans alike should be on the lookout for MAC’s next move. The beauty brand recently announced the summer 2018 release of the Aaliyah collection.
CoverGirl is an American brand founded in Baltimore. Originally, the company only started out with two products: foundation and press powder. They advertised their makeup by allowing “cover girls” to sell their products.
In 2006, Queen Latifah joined the CoverGirl team and ultimately made a huge impact in the black community. Her hands-on collaboration was inspired by the fact that she wanted to create a collection specifically for women of color.
Shortly after she became a brand ambassador, she realized the company had a lot of makeup formulas in stores that didn’t flatter brown skin. Lasting for over a decade, Queen Latifah managed to create a line called the Queen Collection, containing 12 different shades. To this day, the collection remains one of the most popular lines of makeup for women of color.
Moët Hennessy Louis Vuitton SA (LVMH) is a luxury goods company. Its business activities are divided into five business groups: Wines and Spirits, Fashion and Leather Goods, Perfumes and Cosmetics, Watches and Jewelry and Selective Retailing. It was listed as No. 75 on Forbes’ list of Innovative Companies.
Recently, Rihanna landed a deal to create her makeup brand, Fenty Beauty. She released her beauty line on Sept. 8. Rihanna created her own makeup range for all shades of skin. Fenty Beauty includes 91 different products and is sold at 1,600 stores in 17 countries.
Her line offers diversity in lightweight products for all skin types and tones. There are 40 foundation shades and 30 Match Sticks that allow consumers to contour, conceal and create shimmer. All Fenty Beauty products are exclusively sold at Sephora.