CoverGirl’s diverse makeover is pretty inspiring

Selena Roberts | Contributing Writer

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Courtesy of Selena Roberts

CoverGirl continues to enhance the diversity in its lineup of ambassadors. New additions
include actress Issa Rae and celebrity chef Ayesha Curry.

The cosmetics brand has made an effort to be more inclusive. Hampton University
students have taken notice.

“It is inspiring to see faces such as Issa and Ayesha as the face of the brand because they
are people who not only look like me, but they are people that I can relate to,” said Hannah Collins, a freshman chemical engineering major from Memphis.

This is not the first time CoverGirl has made news for including diversity in its brand.
Nura Afia, a beauty vlogger, was named an ambassador last year. She was the first woman to wear a hijab in a CoverGirl advertisement. In addition, Maye Musk became the oldest woman to be the face of the brand at age 69.

CoverGirl keeps evolving by adding new faces that inspire women everywhere to
welcome their individuality because that is what makes them beautiful.

Rae and Curry join other celebrities such as Katy Perry, Sofia Vergara, Zendaya and
Janelle Monae as faces of the brand.

Rae has evolved since her “Awkward Black Girl” days on YouTube. She is the author of
a New York Times bestseller, the producer of the hit show “Awkward” on HBO and now the new face of CoverGirl.

“I remember being an awkward black girl in high school, reading the pages of my
favorite magazines, casually flipping through CoverGirl ads,” Rae wrote on Instagram.

“Never in my life did I imagine I’d be one. I am so honored and so excited for what’s to come.” She added, “My character is ever-evolving, and makeup is a tool to help transform my persona.”

It has not been revealed if Rae will have her own makeup line. Still, it is an honor to be
named a CoverGirl ambassador.

Curry has been expanding her brand in the past year as well. She is the host of her own
cooking show, “Ayesha Homemade,” which airs on Food Network; a cookbook author; a
restaurant owner; and is set to release her line of cookware at Target in the upcoming month. In addition to making a brand for herself, she is the wife of NBA superstar Stephen Curry and mother to Riley, age 5, and Ryan, 2.

Ayesha Curry broke the news about CoverGirl via her Instagram account.

“I am so honored and thrilled to join the iconic women of the CoverGirl family and be a
part of a brand that empowers women to embrace their originality,” she said.

CoverGirl announced Curry would have her own line of makeup. She introduced a new
mascara, the Peacock Flare Mascara. The formula of the mascara allows lashes to appear as full as the feathers of a peacock. This product will be available in November.

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