Clark Bogan | Staff Writer
With holiday shopping becoming more versatile than ever before, this year’s “Black Friday” is going to be one for the record books. In fact, it already is.
Holiday sales generally ramp up at the beginning of November for most retailers, with holiday-oriented advertisements clogging the airways, and consumers already contemplating what gifts to give and receive for Christmas.
However, the usual expectation of Black Friday sales beginning on Black Friday have changed.
For all intents and purposes, November has turned into “Black Month”, with many retailers having their conventional holiday sales running for the duration of the month, only to reach their peak on the coveted retail holiday.
Black Friday has lost its usual glimmering luster with consumers, as even the best sales have bled into “Cyber Monday”, and even into the once-sacred Thanksgiving Day.
Wal-Mart has proved itself notorious for having the best doorbuster sales on Thanksgiving evening, beginning as early as 6:00 p.m. Upon observing the success of their tactic, its competitors like Target and Best Buy are doing the same, guaranteeing that the best sales will begin on Thanksgiving evening–nullifying the effect of Black Friday.
However, adding the temporal length of Black Friday is not the only first for 2015. Online and mobile shopping is predicted to skyrocket, with many stores encouraging consumers to use their mobile devices to find exclusive deals, or to save themselves the stress of visiting a brick-and-mortar store and do all of their shopping online.
According to Fortune, online sales increased 27 percent, reaching an astounding $1.35 billion in revenue last year. To add to that statistic, 31 percent of all Black Friday sales were digital. In 2015, both of those numbers are expected to rise exponentially, easily reaching over $2.5 billion in revenue.
Whether it begins on November 1st, right after Thanksgiving dinner, or 4:00 a.m. on Friday morning, Black Friday is alive and well, and it will be one of the most lucrative, chaotic, and capitalistic-driven days ever recorded.